My Kalyan: Customer Service Centers

 

Launched in 2010 with the unprecedented opening of 100 centres in a single day, My Kalyan is a revolutionary concept unique to jewellery retail and exclusive to Kalyan Jewellers. Designed to bring organised jewellery retail closer to semi-urban and rural households, this initiative stands out for its extensive grassroots network that enables deep penetration, wider distribution, and enhanced customer outreach. Acting as a bridge between neighbourhoods and Kalyan Jewellers’ main showrooms, My Kalyan has transformed the way customers access and experience jewellery services.

 

Built on a hub-and-spoke model, My Kalyan centres are much more than customer service touchpoints. With a massive feet-on-the-ground strength of over 3500 executives, they play a pivotal role in educating customers about gold, facilitating purchases and insurance plans, guiding wedding purchases, and offering price-secured pre-booking services. My Kalyan is nothing short of a revolution. By connecting with the broader wedding ecosystem—such as marriage halls, beauty parlours, and planners—My Kalyan positions Kalyan Jewellers as an integral part of life’s most cherished milestones.

 

What began as an ambitious idea has grown into a robust network of over 1,000 centres across India, redefining accessibility, trust, and personalised service. My Kalyan remains an unmatched, forward-thinking strategy that continues to strengthen Kalyan Jewellers’ relationship with communities, making it the jeweller of choice for families across the country.