Prabhu Ganesan holds the distinction of being Kalyan Jewellers’ longest-serving brand ambassador. He came on board in 2006, just ahead of Kalyan Jewellers’ launch in Thoothukudi, Tamil Nadu.
In 2010, coinciding with the opening of its inaugural outlet in Hyderabad, Kalyan Jewellers welcomed Akkineni Nagarjuna, an icon in the Telugu film industry, as the Regional Brand Ambassador for Andhra Pradesh, and later Telangana.
Shiva Rajkumar, the iconic figure in Karnataka's film industry, was signed in 2010 as the Regional Brand Ambassador for Karnataka. Besides his brand endorsement, Shiva Rajkumar led awareness and educational campaigns about the unorganised jewellery industry practices, while highlighting Kalyan’s commitment to its patrons.
Since 2012, the legendary actor Amitabh Bachchan has been an integral part of the Kalyan Jewellers family. This association played a significant role in strengthening the brand during its expansion outside the Southern region, and into Gujarat that year.
Jaya Bachchan’s association with Kalyan Jewellers in 2015, coincided with the launch of the Mudhra Collection. This partnership aligned seamlessly with the distinctive attributes of the exquisite handcrafted Mudhra Collection.
In 2018, Katrina Kaif was appointed as the global brand ambassador of Kalyan Jewellers. She epitomises the brand’s attributes of style and elegance, embodying the image of a confident and progressive modern woman.
In 2018, Shweta Bachchan Nanda was brought on board as a celebrity influencer. With Shweta leading many customer-centric initiatives, the brand gained a significant advantage in mini metros and tier-two towns.
Wamiqa Gabbi joined the Kalyan Jewellers family in 2019 as part of the brand’s hyper-local strategy, representing Punjab and Delhi. As an esteemed Regional Brand Ambassador, Wamiqa has played a pivotal role in building local connections and serving as the face of festive campaigns in the region.
Ritabhari Chakraborty, the actor from West Bengal, partnered with Kalyan Jewellers in 2019, marking the beginning of a cherished collaboration that embraces the region's unique cultural tapestry.
Pooja Sawant joined Kalyan Jewellers as a Regional Brand Ambassador representing Maharashtra in 2019. Her appointment underlines Kalyan Jewellers' strategy to strengthen local connections with regional audiences.
As part of its hyper-local strategy, Kalyan Jewellers welcomed Kinjal Rajpriya in 2019 as their Regional Brand Ambassador for Gujarat.
Kalyani Priyadarshan, renowned for her contributions to the South Indian film industry, became a part of the Kalyan Jewellers family in 2021, strengthening the brand's bond with audiences, especially in Kerala, where she serves as a Regional Brand Ambassador.
In 2023, Kalyan Jewellers appointed Rashmika Mandanna as the brand ambassador for the South, with a focus on highlighting the vibrant lifestyle segment. Rashmika embodies elegance and charisma, bringing her unique charm to the brand.
Kriti Sanon is one of the most recent entrants into the Kalyan Jewellers family. She was the face of the recent global brand campaign launched in 2024 & her partnership signifies a fusion of modernity and tradition, underscoring the brand's dedication to celebrating every woman's unique style.
Onboarded in 2024, Janhvi Kapoor represents Kalyan Jewellers on a global stage. Her unwavering enthusiasm resonates with patrons across all markets, while her charm and sophistication seamlessly complement the ethos of the brand.